Are You Ready for TV?
Being interviewed on television might be one of the most awkward things a person can do. There are microphones in your face, lights in your eyes, and a camera pointed directly at you. It’s not normal life—but it is an opportunity.
Here’s how to make the most of it.
Step 1: Assess Your Environment
Are you in a studio? Expect to sit down on a set or maybe at a desk in the newsroom. Someone will clip a mic on your shirt, a bright light will hit your face, and the camera will roll.
Are you in the field? Pretty much the same—just outside. You’ll probably be standing, so plat your feet and don’t rock side to side. A reporter will likely hold a mic in front of you, the light will shine again, and you’ll be expected to talk.
The best thing you can do in either situation?
Look at the interviewer and have a conversation.
Step 2: Talk Like You’re Talking to a Friend
Think of the reporter as someone you know—sort of. You’re not spilling your deepest secrets, but you are telling them what you want their audience to know. Your job is to inform and influence the people watching.
So bring value to the conversation:
Why is what you’re doing important?
How does it help the community?
Can people get involved?
What stats or facts support your message?
Be concise. Be clear. Be passionate.
Step 3: Make Your Points—Right Away
The biggest mistake people make on TV? They wait for the perfect question. Don’t do that, because sometimes it never comes.
An interview—especially on television—is short. Sometimes it’s live. Sometimes it’s pre-recorded and cut down later. Either way, you’ve only got a few minutes to make your case. So lead with your message. Say the most important thing first.
That doesn’t mean ignoring the reporter’s questions. It means weaving your key messages into your answers, staying on point, and taking control of your story.
Step 4: Own Your Expertise
You’re not on camera by accident. They chose you for a reason.
You’re the expert. You know your subject. You’ve got insights nobody else can offer. That gives you power and authority—so lean into it.
Talk about what matters to your organization, your mission, your cause. Be the voice of what you represent. If you believe in it, and you talk like you do, the audience will listen.
It’s Your Moment
Being on TV isn’t easy. But it’s not supposed to be scary. It’s a chance to reach more people, share your message, and shape the story the way you want it told.
So… are you ready for TV?
You are now.
