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Framing the Truth: What PR Can Learn from the Power of Narrative
In today’s world, almost everything feels political — but what’s really happening is a battle over storytelling. The way leaders, brands, and organizations frame their message determines how people see the world. Framing isn’t just communication; it’s strategy.
The Headline Test: How to Write Headlines Reporters Can’t Ignore
In the written word, the headline is everything.
It’s the first impression, the hook, the entry point to a story. Reporters, editors, and audiences make split-second decisions based on the words at the very top of every pitch, press release, or post.
The headline sets the tone. It signals what’s new, what’s important, and why it matters. Without a strong one, the rest of the message may never even be read.
But how do you write a good one?
Let’s talk about The Headline Test.