If you’ve ever spent time crafting the perfect pitch, only to hear crickets from a reporter, you’re not alone. Journalists are inundated with hundreds of emails every week. So, how do you stand out?

Simple: Send the kind of pitch that lets them make a decision right away.

It’s tempting to lead with a clever subject line or a mysterious hook, but when a journalist is scanning their inbox, clarity wins. They’re not looking for a puzzle—they’re looking for a story they can take to their editor.