The Jody Fisher PR Blog
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Three Ways to Get Publicity for a Client with “No News”
Every PR pro has faced it: a client looks you in the eye and says, “We need press.” Then you ask what’s new, and you get… crickets. No product launch. No leadership hire. No event on the calendar.
Sound familiar? Don’t panic. Just because a client doesn’t have “hard news” doesn’t mean they can’t make headlines.
How to Regain Trust with a Reporter
In public relations, trust is everything.
Reporters rely on PR professionals for accurate, timely, and useful information. They count on us to help them tell stories that inform, educate, and sometimes even protect the public. So when that trust is broken, the fallout can be catastrophic - to your credibility, and to your client.
How to Build a Real Relationship With a Reporter — and Get More of Your Stories in the News
When it comes to media coverage, most people make one big mistake: they treat reporters like an email address in a database instead of a human being they can build a relationship with.
Remember: reporters are people with interests and passions. Tapping into that can help build bridges that last.
If you want more of your pitches to land, you need to stop thinking about one-off press releases and start thinking about the long game—creating trust, credibility, and a professional relationship that lasts for years.