The Jody Fisher PR Blog
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Rinse, Repeat, Succeed: Why PR Works the Way It Does
So much of public relations is rinse and repeat.
And no, that’s not a criticism of our profession. It’s how PR works.
In an industry that constantly evolves—new platforms, new news cycles, new audience behaviors—the fundamentals stay the same. They’re built around how newsrooms operate, what reporters need, and how stories actually get told.
If you understand - and master - those fundamentals, you can communicate with the media more effectively than most people.
Three Ways to Get Publicity for a Client with “No News”
Every PR pro has faced it: a client looks you in the eye and says, “We need press.” Then you ask what’s new, and you get… crickets. No product launch. No leadership hire. No event on the calendar.
Sound familiar? Don’t panic. Just because a client doesn’t have “hard news” doesn’t mean they can’t make headlines.