PR Services: Specializing in Getting You the Media Coverage You Need
The 3-Step PR Process
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What do you want to achieve? Whether you’re a for profit business or a non-profit organization, you have operational goals that can benefit from storytelling. We uncover that first.
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What do you do that defines who you are? Who do you want to connect with? We create the plan that uses news coverage and strategic messaging to tell stories to your key audiences.
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We amplify your voice and your work. We tell your unique story to inform and inspire your community to seek you out, work with and support you.
What Can You Expect?
Experienced Counsel
You’re not just getting a PR specialist – but a guide to help you make smart PR decisions. Good media coverage comes from the good work that you do. Together we help you pursue what defines you to tell a story that will inspire others.
Positioning
Exploration of your place in the media landscape to understand why your story resonates with your target audience and position your story for maximum appeal.
Feedback
PR is constantly evolving so we need to evolve too. Honest evaluation of your strategy, with an eye to what reporters want to cover and what their audiences need to know, allow our success to inform future strategy.
Long-Term Collaboration
A 6- to 12-month collaborative relationship including 1:1 calls, meetings, and strategy sessions. You know what you want to say, I’ll help you say it effectively to connect with the right people.
The Stuff of PR
Strategy, news releases, pitches, distribution, placement, and tracking. Everything you need to share your story across websites, social media, e-newsletters all to inspire your community and attract new audiences.
PR Plan Packages
Plan One: Full-Service
Full-service monthly retainer: including everything you need to run a positive, proactive PR campaign that targets your goals.
Plan Two: Non-Profits
Non-profit monthly retainer: everything in the full-service package at a 25% savings.
Plan Three: Project-Based
Project retainer: for short-term engagements focused on specific activities, including product launches and events.