How AI Like ChatGPT Is Changing PR — And Why It’s Not Taking Your Job (Yet)
Let’s bust a myth right now:
AI isn’t here to steal your job in public relations.
But if you ignore it? If you don’t learn how to use it? You might hand your job over to someone who does.
Sound dramatic? It’s not. In fact, this story has played out across the PR industry many times before—every time a new technology came along and reshaped the way we work.
Tech has always pushed PR to evolve
Remember sending your first press release by fax? That replaced putting it in the mail. (yes, kids, we used to MAIL news releases!)
Or digital photography? We used to call a bike messenger to get it to the newspapers by deadline. Then one day, we attached it to an email and your image went to all the right outlets in the blink of an eye.
When platforms like Facebook and Twitter emerged, many in PR saw them as distractions. “That’s for teenagers—not professionals.”
Can you imagine your job without any of these tools today?
Enter AI: The Latest Shift in Public Relations
Now, we’re facing the next big shift—artificial intelligence tools like ChatGPT.
And once again, some PR pros are saying:
“That’s not real writing.”
“That can’t replace human intuition.”
OR WORST:
“It’s gonna take our jobs!”
But here’s what I think: AI isn’t supposed to replace you. It’s supposed to amplify you.
7 Ways PR Pros Are Already Using ChatGPT and AI
If you’re not experimenting with AI, here’s what you’re missing:
Brainstorming headlines and messaging in seconds
Writing first drafts of press releases, op-eds, or pitches
Summarizing media coverage to spot trends
Building media lists faster with better targeting
Preparing interview briefs with rapid background research
Generating FAQs and talking points instantly
Monitoring sentiment and public perception with AI analytics tools
These tasks used to take hours. Now, they can take minutes—freeing you up to focus on relationships, creativity, and strategy. You still have to put a human touch on it, but let the machine do the heavy lifting up front.
How to Stay Competitive in the Future of PR
Those who adapt will lead. Those who resist? Risk falling behind.
The best public relations professionals don’t fear change—they leverage it.
So how do I do it?
Experiment with tools like ChatGPT, Grammarly, Notion AI, and PR-specific platforms
Learn prompt writing to get better, faster AI results
Follow AI trends in communications via blogs, LinkedIn, and industry newsletters
Ask how AI can help you work smarter, not harder
You don’t need to be an AI expert. But you do need to be curious. Because the PR industry is evolving—fast. And the most valuable professionals will be those who know how to combine their human touch with AI-powered tools.
The future of public relations isn’t AI vs. humans.
It’s AI with humans.
And the best storytellers? We’re always win.
