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What’s the Best Pitch You Can Send to a Reporter?
If you’ve ever spent time crafting the perfect pitch, only to hear crickets from a reporter, you’re not alone. Journalists are inundated with hundreds of emails every week. So, how do you stand out?
Simple: Send the kind of pitch that lets them make a decision right away.
It’s tempting to lead with a clever subject line or a mysterious hook, but when a journalist is scanning their inbox, clarity wins. They’re not looking for a puzzle—they’re looking for a story they can take to their editor.
How AI Like ChatGPT Is Changing PR — And Why It’s Not Taking Your Job (Yet)
AI isn’t here to steal your job in public relations.
But if you ignore it? If you don’t learn how to use it? You might hand your job over to someone who does.
Sound dramatic? It’s not. In fact, this story has played out across the PR industry many times before—every time a new technology came along and reshaped the way we work.